Solutions
Commercial Intelligence
The data to run a sharper commercial operation usually already exists. It sits across systems nobody fully trusts, in reports stale by the time they land. We build one governed data layer and turn it into the intelligence your teams act on.
Delivered as an ongoing partnership, not a one-off report. Embedded analysts, a governed layer that compounds, and intelligence on a cadence you can rely on.
The Challenge
Why Doesn't the Data Add Up Before the Meeting?
The problem is rarely a lack of data. It is the absence of one governed layer everyone trusts, kept current, and turned into intelligence people can act on.
The sales numbers say one thing, the finance numbers say another, and nobody can reconcile them before the meeting. So the decision gets made on the most confident voice.
The market data was bought once, eighteen months ago. It has not been refreshed, it does not reach below provincial level, and no one is sure which version is current.
A dashboard exists somewhere, but it broke when someone changed a column, and the analyst who built it has moved on.
Four Capabilities. One Governed Layer.
Each can be engaged on its own. Together they form an always-on commercial intelligence capability, built on a single source of truth.
Governed Data Foundation
Every figure traces to an official source
Integrates 1,054 governed zones, built on 4,488 wards and 223,935 H3 cell mappings, POPIA-bound and South Africa resident. The trusted layer every analysis is built on.
Revenue & Executive Intelligence
Real-time visibility, not month-end reports
FARM™ turns your commercial data into live dashboards, early-warning alerts, and automated reporting. Decisions move with the market instead of waiting for the reporting calendar.
Category & Market Intelligence
Zone-level, not provincial averages
Therapeutic category sizing, pharmacy network access, and demand modelling disaggregated to 1,054 governed zones across 9 provinces. National averages hide where the opportunity actually sits.
Transaction Intelligence
Where revenue is hiding, customer by customer
SNIPER™ reads transaction data to surface revenue leakage, declining accounts, and prescriber potential at customer-level precision, then feeds it back to the teams who act on it.
How It Works
A Subscription to Clarity, Not a Report
We build the governed data layer
Official sources and your own commercial data integrated into one governed foundation, every figure traceable to where it came from.
We turn it into commercial intelligence
Dashboards, market and category views, and transaction-level analysis, shaped around the decisions your teams actually make.
We deliver it on a cadence
Refreshed on a rhythm your teams can rely on and read through auditable channels.
The intelligence compounds
Data accumulates, models sharpen, and the picture gets clearer the longer we work together.
Built on Proprietary Methodologies
Each is a structured framework refined across pharmaceutical commercial teams.
SNIPER™
Precision targeting from transaction intelligence
Her-Zone™
Governed geographic data foundation
ASSPAC™
Strategic account planning framework
Herbst Conductor™
Orchestrating data, insight, execution, and compliance
The governed foundation's source and zone counts are published and citable on the SA Pharmacy Coverage Benchmark.
The Layer the Rest Is Built On
Commercial Intelligence is the governed data foundation our other solutions draw from. Field execution and market work read from the same trusted layer.
Sales Force Effectiveness
Analytics, territory design, and training as one system
The same intelligence, turned into daily action for field teams. Territories and call plans drawn from the governed layer.
Geographic & Market Intelligence
Market research that starts with geography
Category analysis and pharmacy network mapping across 1,054 zones, reading from the same governed foundation.
See Your Data on a Governed Layer
Bring the data you have. We will walk through what a governed commercial intelligence layer would surface that you cannot see today.