Geographic & Market Intelligence
Market research that starts with geography. Most pharmaceutical market data aggregates to national or provincial level. We disaggregate to zone level.
The same data, at higher resolution, answering the question that matters: not just how big the market is, but where the market is.
1,480
Zones
Geographic units of analysis
4,300
Pharmacies
Mapped and classified
44
Data Sources
Integrated into Her-Zone
13
Flu Seasons
Of surveillance data
What Provincial Averages Hide
Your market share is 14%. National. Aggregated. Reported quarterly. That number is real. It is also nearly useless.
In one province you hold 28%. In another, 6%. In the urban centres of that second province, 19%. In the rural zones of the first, 3%. The national number averages away the only information that matters: where you are winning and where you are not.
Disease burden varies by zone. Competition varies by zone. Pharmacy access varies by zone. A product strategy built on provincial averages misses all of this.
Geographic intelligence makes the invisible visible.
Two Services. One Geographic Foundation.
Both are powered by Her-Zone. Both use the same 1,480 zones, the same pharmacy network, the same demographic intelligence.
Category Intelligence
Therapeutic area analysis at zone level, not provincial averages
Category sizing, competitive landscape mapping, and demand modelling disaggregated across 1,480 zones. Your syndicated data integrated with geographic truth to surface what national averages hide.
Pharmacy Network Intelligence
Pharmacy access mapping, network analysis, and coverage gaps
Which pharmacies stock your category. Where dispensing gaps exist. How pharmacy access shapes your commercial opportunity by zone. Built from pharmacy location data, not estimated.
The Her-Zone Foundation
Her-Zone integrates 44 data sources across 1,480 zones. Demographics, healthcare infrastructure, disease burden, pharmacy locations, economic indicators.
The foundation layer is Creative Commons. Demographics come from Stats SA. Healthcare facility data from the National Department of Health. Pharmacy locations from public and commercial sources.
What we add is the integration, the zone-level analysis framework, and the commercial application specific to your category and your data.
Your data tells you what happened. Her-Zone tells you where and why.
How We Work Together
You bring your data
Syndicated data, internal sales data, CRM extracts. We work with what you already have.
We integrate with Her-Zone
Your commercial data mapped to 1,480 zones. Enriched with demographics, healthcare infrastructure, and pharmacy access data.
Patterns emerge at zone level
Demand that provincial averages hide. Competition that national share numbers miss. Pharmacy access gaps that no one else is quantifying.
Your team decides what to do with it
We deliver the intelligence. You make the decisions. If you want help executing, that is where SFE connects.
Complementary Services
While Geographic & Market Intelligence stands alone, these services from our Sales Force Effectiveness solution often complement the work.
SNIPER Sales Analytics
Transaction-level intelligence that tells reps what to do next
Identify which customers to prioritise and which products to discuss. Weekly intelligence that drives field team action.
Territory Optimisation
Zone-level territory design grounded in geographic reality
Uses Her-Zone geographic intelligence to balance workload, potential, and access across 1,480 zones. Built from where opportunity actually sits.
Field Force Training
Training built from the analytics your team already uses
Product knowledge and selling skills grounded in real transaction data and call patterns. Delivered through Herbst Conductor platform.
Where Are You Competing Against Averages?
Tell us the category. We will show you what zone-level analysis reveals. No commitment. Just a conversation about what your data could be telling you.