Geographic & Market Intelligence
Geographic & Market Intelligence
Market research that starts with geography. Most pharmaceutical market data aggregates to national or provincial level. We disaggregate to zone level.
The same data, answering the question: not just how big the market is, but where the market is.
1,054
Governed Zones
Pharmacy access scored per zone
4,488
Wards Mapped
2026 MDB ward vintage
9
Provinces
Every province represented
Figures published, dated, and citable on the SA Pharmacy Coverage Benchmark.
The Problem
What Do Provincial Averages Hide?
Provincial averages hide the zone-level variance that determines where a product strategy actually wins or loses. Your market share is 14% nationally: aggregated, reported quarterly, real, and nearly useless. In one province you hold 28%; in another, 6%. In the urban centres of that second province, 19%; in the rural zones of the first, 3%. The national number averages away the only information that matters: where you are winning and where you are not.
Disease burden, competition, and pharmacy access vary by zone. A product strategy built on provincial averages misses this.
Our Services
Two Services. One Geographic Foundation.
Both draw on the same 1,054 zones, pharmacy network, and demographic intelligence.
Category Intelligence
Therapeutic area analysis at zone level, not provincial averages
Category sizing, competitive landscape mapping, and demand modelling disaggregated across 1,054 zones. Your syndicated data integrated with geographic truth to surface what national averages hide.
Pharmacy Network Intelligence
Pharmacy access mapping, network analysis, and coverage gaps
Which pharmacies stock your category. Where dispensing gaps exist. How pharmacy access shapes your commercial opportunity by zone. Built from pharmacy location data, not estimated.
The Foundation
Built on Governed Geographic Data
The underlying geographic and pharmacy data comes from Her-Zone: 1,054 governed zones built on 4,488 wards and 223,935 H3 cell mappings, with every input source-attributed with a recorded legal basis, covering demographics, healthcare infrastructure, disease burden, and pharmacy locations. We add the integration, the zone-level analysis framework, and the commercial application for your category and data. Explore Her-Zone.
How We Work
How Do We Work Together?
You bring your data
Syndicated data, internal sales data, CRM extracts. We work with what you have.
We integrate your data
Your commercial data mapped to 1,054 zones. Enriched with demographics, healthcare infrastructure, and pharmacy access data.
Patterns emerge at zone level
Demand that provincial averages hide. Competition that national share numbers miss. Pharmacy access gaps no one else quantifies.
Your team decides what to do with it
We deliver the intelligence. You make the decisions. If you want help executing, that is where SFE connects.
Related Services
Complementary Services
While Geographic & Market Intelligence stands alone, these Sales Force Effectiveness services complement the work.
SNIPER Sales Analytics
Transaction-level intelligence that tells reps what to do next
Identify which customers to prioritise and which products to discuss. Weekly intelligence that drives field team action.
Territory Optimisation
Zone-level territory design grounded in geographic reality
Uses geographic intelligence to balance workload, potential, and access across 1,054 zones. Built from where opportunity sits.
Field Force Training
Training built from the analytics your team already uses
Product knowledge and selling skills grounded in real transaction data and call patterns. Delivered through Herbst Conductor™ framework.
Where Are You Competing Against Averages?
Tell us the category. We will show you what zone-level analysis reveals. No commitment. Just a conversation about what your data tells you.