Embedded Service
SNIPER™ Sales Analytics
Transform raw transaction data into actionable field intelligence through automated prioritisation and pre-call insights.
Intelligence that moves from insight to action
What You Get
Capabilities Delivered
SNIPER™ Dashboard
Power BI-based analytics platform with seven integrated sections for comprehensive commercial visibility.
Auto-Snipe™ Weekly Brief
Automated customer prioritisation delivered every Monday morning to each representative.
Pink Button™ Pre-Call Intelligence
Customer context at the point of decision - one tap before walking into any call.
ASSPAC Analysis
Advanced Stock Saturation and Penetration Analysis by Cluster for strategic territory insights.
Custom Report Builder
Create bespoke analyses for specific commercial challenges and opportunities.
Progressive Training Programme
9-hour training across three modules: Beginner, Intermediate, and Expert levels.
The Dashboard Graveyard
You've invested in analytics before. Maybe more than once.
Sound Familiar?
There's a dashboard somewhere - perhaps in Power BI, perhaps in Excel, perhaps in a system nobody remembers the login for. It was expensive. It took months to build. The consultants were very proud of it.
Nobody uses it.
Your reps still plan their weeks the same way they always have: gut feel, familiar routes, comfortable customers. Your managers still compile reports manually every Friday afternoon. Your executives still make decisions based on month-old data and conference room intuition.
The dashboard isn't the problem. The problem is that analytics was built for analysts, not for the people who actually sell.
The Real Cost of Flying Blind
Every Monday morning, your representatives face the same question: Who should I see this week?
Most of them guess. They visit customers they've always visited. They avoid the difficult conversations. They miss the signals hiding in plain sight.
The customer who bought R50,000 last year and R12,000 this year? Nobody noticed until it was too late.
The pharmacy that stocks your competitor but not you? Still not on anyone's call plan.
The dormant account that bought once eighteen months ago? Forgotten. Written off. Probably buying from someone else now.
Meanwhile, your top performers - the ones who would use data if they had it - spend their Sunday nights building their own spreadsheets. Manually. Because the "official" system doesn't tell them what they need to know.
What If Monday Morning Was Different?
Your rep wakes up Monday morning. Before coffee, before email, they open their phone. A single notification: Your Auto-Snipe™ Weekly Brief is ready.
They tap it open. Ten customers, ranked by priority. Not alphabetically. Not by historic revenue. By opportunity.
"Pharmacy Plus Sandton - down 23% this quarter. Last purchase: 6 weeks ago. Previously bought Products A, B, C. Now only buying A. Competitor activity suspected."
"MediCare Clinic - new account, first purchase last month. Basket gap: not stocking Product D despite high-volume therapeutic area."
"Dr Naidoo - dormant 90 days. Previously top-tier. Worth a win-back conversation."
No guessing. No spreadsheets. No Sunday night planning sessions.
That's SNIPER™.
Intelligence at the Point of Decision
Weekly priorities aren't enough. The real magic happens in the moment before the call.
Your rep is sitting in the parking lot of their next customer. They have two minutes before walking in. What do they know about this account? What happened last time? What should they focus on?
Pink Button™ Pre-Call Intelligence
One tap. Everything they need:
- Purchase history and trends
- Product mix and gaps
- Last interaction notes
- Recommended talking points
- Competitive signals
They walk in prepared. Not with a generic script - with specific, relevant intelligence about this customer, right now.
The conversation changes. The customer notices. Trust builds.
The Seven Windows Into Your Business
SNIPER™ isn't a single report. It's a complete visibility system with seven integrated sections:
Overview
The executive summary. Year-on-year performance at a glance. Where leadership starts every Monday.
Rep Analysis
Performance comparison across your entire field force. Who's winning, who's struggling, and why.
Product Analysis
Portfolio performance by basket and brand. What's growing, what's declining, where the opportunities hide.
Trends
Time-series analysis that reveals patterns. Seasonal behaviours. Adoption curves. Early warning signals.
ASSPAC
Advanced Stock Saturation and Penetration Analysis by Cluster. Which customers stock what, and where the gaps are.
ASSPAC Advanced
The strategic layer. Retreat Zones where you're losing ground. Advance Zones where you're winning. The battlefield map.
Report Builder
For the questions we didn't anticipate. Custom analysis built by your team, not waiting for IT.
The Language of Performance
Every organisation has metrics. Most organisations have too many.
SNIPER™ speaks a simple language:
Five metrics. Consistent across every view. No translation required between reports.
The Journey From Data to Decisions
Data Foundation
We ingest your transactional data, customer master, and territory structure. Your data isn't clean? Neither is anyone's. Our systems handle messy records, duplicates, and incomplete fields.
Pattern Recognition
Algorithms scan millions of transactions. Patterns emerge that humans can't see at scale: seasonal behaviours, adoption curves, competitive signals, coverage gaps.
Prescriptive Output
Not 'here's what happened.' Instead: 'here's what to do next.' Specific recommendations. Named customers. Concrete actions.
Deployment
Systems go live. Training begins. Auto-Snipe™ starts delivering Monday briefs. Pink Button™ activates for every rep.
Continuous Refinement
Analytics isn't a one-time project. As new data flows in, recommendations evolve. We don't disappear after go-live.
What You Walk Away With
SNIPER™ Dashboard
Power BI implementation, configured for your business
Auto-Snipe™ Weekly Brief
Automated prioritisation, delivered every Monday
Pink Button™ Pre-Call Intelligence
Customer context at the point of decision
ASSPAC Analysis
Stock penetration insights at cluster level
Custom Report Builder
Capability to answer your own questions
9-Hour Training Programme
Your team learns to use it, not just look at it
Data Dictionary
Documentation that outlasts the implementation
CRM Integration
Intelligence flows into existing workflows
Learning to See: The Training Programme
Training Lead: Tiaan Keyser, Herbst Group
A tool nobody knows how to use is a tool nobody uses. Each level includes practical assessment. Nobody advances until they can demonstrate competency.
We don't train for completion certificates - we train for actual capability.
| Level | Focus | Duration | | ---------------- | --------------------------------------------------------- | -------- | | Beginner | Orientation and navigation - finding your way around | 2 hours | | Intermediate | Topline analysis - reading the numbers that matter | 3 hours | | Expert | Deep analysis - ASSPAC, Report Builder, advanced insights | 4 hours |
How SNIPER™ Powers the Herbst Conductor™
SNIPER™ doesn't exist in isolation. It's the intelligence engine behind everything:
Auto-Snipe™ Weekly Brief
Pulls from Overview and ASSPAC Advanced - the priorities your reps receive every Monday.
Pink Button™ Pre-Call
Draws customer-level filtering and context - the intelligence at the point of decision.
Win-Back Targets
Emerge from Retreat Zones and dormant customer identification - the opportunities others miss.
Growth Opportunities
Surface through Advance Zones and basket gap analysis - the white space in your market.
Data flows into insight. Insight flows into action. Action flows into results.
The Difference You'll Feel
Dashboards that impress in presentations and gather dust in practice. Reports that arrive after decisions are already made. Insights without action recommendations. Technology thrown over the wall without implementation support.
Intelligence that drives daily decisions - not quarterly reviews. Formats designed for the people who actually use them. Ongoing refinement as your business evolves. A team that stays until the analytics are working.
The Question Behind Every Number
Data doesn't make decisions. People do.
The purpose of SNIPER™ isn't to generate reports. It's to answer the questions that matter:
- Which customers need attention this week?
- Where are we losing ground?
- What opportunities are we missing?
- Is this rep struggling because of capability or territory?
- Are we winning or losing - and why?
When your team can answer these questions in minutes instead of days, everything changes. Conversations become strategic. Decisions become confident. Results become predictable.
That's Intelligence in Action
When insight moves to action, everything changes.
Questions
Frequently Asked Questions
What is SNIPER™?
SNIPER™ is our sales analytics platform built on Power BI. It transforms raw transaction data into actionable field intelligence through automated prioritisation (Auto-Snipe™) and pre-call insights (Pink Button™).
How long is the training?
Training covers three progressive modules totalling 9 hours, led by Tiaan Keyser. Assessment is required before progressing to the next level.
What data do you need to implement SNIPER™ analytics?
At minimum, we need 12-24 months of transactional data at customer level, plus your current territory structure. The more granular the data -product, pack, time period -the more precise our targeting becomes.
Do you replace our existing BI tools?
Not necessarily. We can integrate with existing systems or provide standalone solutions. SNIPER™ dashboards are designed to complement rather than replace enterprise BI where it exists.
Explore
Other Services
Pharmaceutical Field Force Training
Transform representatives into trusted advisors
Territory Optimisation
Territories that make commercial sense
Launch Facilitation
Transform launch days into measurable commercial outcomes
Target Setting & Incentive Design
Targets, payment curve and incentive built as one system, run live every week
Consent Management Portal
Build POPIA-aligned, consent-first customer relationships
Category Intelligence
Market research grounded in geographic reality
Pharmacy Network Intelligence
Complete pharmacy access and coverage analysis
Commercial Data Management
One governed source of truth for your customers, your territories and your sales
Ready to Transform Your Commercial Operations?
Let's discuss how SNIPER™ Sales Analytics can deliver measurable outcomes for your business.