“We need to swap roles.”
That’s what our COO and Chief Analytics Officer said to me. Not in frustration. Not as a complaint. As a solution.
They’d watched each other work. They’d seen where the business was heading. And they’d concluded that the org chart was wrong.
The conversation that most leaders avoid
Most organisations treat role swaps as failures. Someone couldn’t handle the job. Someone was promoted beyond their capability. Someone needs to be “managed out” gracefully.
This wasn’t that.
This was two senior leaders recognising that their strengths had been misallocated. The person in the operations role had analytical instincts that were being wasted. The person in the analytics role had operational capabilities that weren’t being used.
They could have stayed quiet. Protected their titles. Waited for me to notice.
Instead, they walked into my office and said: “We’ve figured something out. We’re in the wrong seats.”
What I learned about org charts
Org charts exist to serve clients, not egos.
When we built the original structure, we made assumptions. We looked at backgrounds. We considered experience. We drew boxes and connected lines. And we got it partially wrong.
That’s not failure. That’s discovery.
The question isn’t whether you get the structure right the first time. The question is whether you’re willing to change it when reality reveals something different.
The swap that made us better
We made the swap. It wasn’t complicated. No performance improvement plans. No face-saving transitions. Just two professionals moving to positions where they could deliver more value.
The results were immediate.
Operations became sharper. Analytics became deeper. Client delivery improved. The team around them benefited from leaders who were finally in their natural positions.
All because two people were honest enough to say: “This isn’t working as well as it could.”
The leadership lesson
If your people can’t tell you when the structure is wrong, you’ll never know until clients tell you. And by then, you’ve already lost something.
Create an environment where role discussions aren’t about ego or status. Where admitting “I’m in the wrong seat” is treated as insight, not weakness. Where the goal is always client outcomes, not title preservation.
The swap conversation was uncomfortable for about five minutes. The improvement has lasted for years.
Your org chart is a hypothesis. Test it. Adjust it. Let the people closest to the work tell you when it’s wrong.
They probably already know.
Written by
Dieter Herbst
CEO & Founder at Herbst Group. Working with pharmaceutical commercial leaders across South Africa, Kenya, and Brazil to transform sales force effectiveness through evidence-based approaches.
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